Why we do What we do

After nearly 35 years in business it is sometimes hard to remember why you started out and what you originally hoped to achieve. Often the initial founders have moved on to other projects and the company purpose may have morphed as leadership and market conditions changed. Not so with Wilderness Safaris; our raison d’être is today even more firmly defined, entrenched and embraced than it was when we started out in Botswana in 1983.

We know why we exist and we know what we are trying to achieve.

Simply put, we are dedicated to conserving and restoring Africa’s wilderness and wildlife, and we use high-end ecotourism to do this. Our model is responsible and sustainable, changes people’s perspectives on the planet, and inspires those exposed to it to effect positive change in their own lives and own spheres of influence – whether as a captain of first world industry or a goatherd in rural Kaokoveld.

Here are just 14 of what we call our “why” – just a few of the achievements over the last 35 years of which we are most proud.